CONGRESS TO COMMEMORATE 20 YEARS OF IPA - SOUTH AFRICA, OCTOBER 2010
CAPE SUN HOTEL, CAPE TOWN.
|•||Update on World prune statistics. Christian Amblard, IPA Secretary General|
|•||Reports by Member Countries.|
|•||South Africa – Dappie Smit
United States – Rich Peterson
|•||A Consumers view to the promotion and sales of a healthy product such as prunes.
Mrs Ina Jonker - Consumer activist and chair of a consumer association in South Africa
|•||Consumer behaviour and preferences.
How to approach a market with a “new” product such as prunes or dried fruit using the health benefits of the product.
Prof David Hughes – Emeritus professor of food marketing Imperial College, London.
|•||Report on IPA promotion in India. Keith Sunderlal - SCS-Group, India|
|•||Historic overview of prune production in the world over the last 20
years. - Christian Amblard
|•||Geographic Indication (GI) Report – Christian Amblard|
|•||How to breed fruit with special qualities with regard to composition to
increase health attributes. Prof Jasper Rees
|•||A producer developed commercialisation structure for deciduous fruit
in South Africa. Dr Leon von Mollendorff - Culdevco
|•||The use of irrigation water for fruit production in an arid country such
as South Africa. Dr Phillip Myburgh: Agricultural Research Council
|•||Integrating “The Orchard of the Future” into the Research Agenda
Hugh Campbell: DFTP Research presented by Dappie Smit
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